Social recruiting has been whispered in recruitment circles for a while now, but recently has really gained momentum as an innovative way to source talent, reduce recruiting costs and improve your employer brand.
What is social recruiting?
There are two types of social recruiting. There is the day-to-day HR professional level, which is no grander than using social platforms like LinkedIn, Twitter and Facebook to spot and communicate with candidates and there is company-wide social recruiting, where the HR professional can source talent from a ready-made pool of candidates.
The first is easily achieved, the second requires more time-investment.
What’s the big idea?
Social recruiting is a way of presenting your company on social media to build online pools of talent, increase brand awareness, advertise jobs and engage with your audience.
The benefits are clear. The more people who are aware of your company and what it stands for, the easier it is to fill vacancies. Having ready-made communities of talent means that you can quickly reach out to large groups of people, reducing on-boarding times and recruitment costs. Communicating your employer values and activities reduces the step that candidates take to research your company and decide whether you are a suitable employer for them.
How do I get started?
First choose if you want to do it yourself or go external. Recruitment specialists like Meridian can offer a solution where online communities are created and managed on your behalf and are then handed over upon a pre-agreed date.
If you are doing it yourself, you will need to set up a LinkedIn company page, Facebook page and Twitter account as a minimum and start promoting your company and its values and creating content that would be interesting for your audience to read, watch and consume.
If you would like more information on social recruitment and how Meridian can support your company in social recruiting please click here to complete a request contact form and a social recruitment specialist will be in touch.