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Social Media Marketing Manager

J3025
  • £40000 + Benefits: 10% Performance-Related Pay (PRP) - Hybrid
  • Lowestoft, East Anglia,
  • Permanent
Content & Social Media Marketing Manager
£40,000 per annum + 10% Performance-Related Pay (PRP)

Lowestoft, Suffolk (Hybrid – 3 days remote / 2 days office)
Permanent, Full-Time

 
Overview
We are working with a leading care provider to recruit an experienced Content & Social Media Marketing Manager to lead and evolve their digital content and social media activity across multiple service locations.

This is a performance-focused role where success is defined by measurable commercial outcomes rather than engagement metrics alone. The successful candidate will be responsible for shaping and delivering a cohesive, ROI-driven social media strategy that directly supports lead generation and occupancy growth across a multi-site operation.
This role would suit an experienced agency professional or in-house digital marketer who is ready to take full ownership of strategy and execution within a single, purpose-led organisation.
 
Key Responsibilities
Strategy & Leadership
  • Review and refine the current social media and content approach across multiple brands and locations
  • Develop and implement a scalable, results-driven social media strategy aligned with wider business objectives
  • Take ownership of organic social output across corporate and local-level channels
Performance & Commercial Focus
  • Drive measurable outcomes including enquiries, conversions, and cost efficiency
  • Optimise campaigns based on performance data, attribution, and ROI insights
  • Ensure all activity contributes to wider lead generation and occupancy targets
Collaboration
  • Work closely with digital, web, and creative teams to deliver integrated campaigns
  • Support consistent messaging across paid, organic, and website channels
  • Contribute to campaign planning and execution across multiple service areas
Reporting & Analytics
  • Use social and marketing analytics tools (e.g. Sprout Social, Hootsuite, Salesforce Marketing Cloud or similar) to track performance
  • Produce clear, insight-led reporting at both local and corporate level
  • Present findings and recommendations to senior stakeholders
Content & Brand Delivery
  • Develop engaging and compliant content tailored to sensitive care environments
  • Ensure all communications meet regulatory requirements and uphold brand standards
  • Maintain a consistent tone of voice across all platforms
 
About You
The ideal candidate will bring:
  • A proactive, self-starting approach with the ability to work independently
  • Strong commercial awareness and a clear understanding of digital performance metrics (CPA, CTR, attribution, etc.)
  • Experience in an agency or fast-paced in-house marketing environment
  • Confidence working with data to inform strategy and demonstrate impact
  • The ability to create empathetic, audience-appropriate content for sensitive subject areas
 
Benefits
  • £40,000 base salary
  • 10% performance-related bonus
  • Hybrid working (3 days remote, 2 days office-based in Lowestoft)
  • Private healthcare
  • Employee Assistance Programme
  • Retail and lifestyle discount scheme (including Blue Light Card reimbursement)
  • Additional holiday allowance based on length of service (up to 5 extra days)
  • Paid DBS check
  • Structured onboarding and training
  • Ongoing career development opportunities
  • Wellness and employee support initiatives
 
How to Apply
To be considered, applicants must provide:
  • A CV
  • A cover letter or portfolio link outlining a recent social media or content campaign, including:
    • Strategy and execution approach
    • Tools used for tracking performance
    • Clear commercial outcomes (e.g. leads, conversions, ROI, CPA improvements)
Applications without evidence of measurable commercial impact will not be progressed.

Apply for this role