Marketing Executive

Marketing Executive Role in Stoke-on-Trent - Unlock Your Potential in Trade Marketing - Are you ready to elevate your marketing career? Join a dynamic team where your creativity and strategic thinking will drive brand awareness and sales growth for two leading brands supplying the construction industry with insulation products. This role offers a unique blend of autonomy and collaboration, providing the perfect environment for a self-starter to thrive and progress into a future Marketing Manager role.

Why This Role Stands Out:

• Career Growth: Ideal for a graduate with a couple of years’ experience, particularly in the construction sector, this role is a stepping stone to a Marketing Manager position.
• Autonomy and Influence: As the sole Marketing Executive in the UK, you will have the freedom to shape and execute the trade marketing plan, directly impacting brand image and sales.
• International Exposure: Collaborate with a wider European Marketing team, with peers in Belgium, France, the Netherlands, and Finland. Travel within the UK and Europe will broaden your professional network and expertise.
• Comprehensive Support: Enjoy a supportive work environment with access to training programmes, mental health first aiders, and a 24/7 employee assistance programme.
• Work/ Life Balance: Working Monday to Friday 9am-5pm with the ability to work from home 2 days per week following successful probationary period. 

Key Responsibilities:

• Brand Development: Drive local brand awareness and image across various segments and products, aligning with corporate branding strategy.
• Lead Conversion: Execute and follow up on plans to convert Marketing Qualified Leads into Sales Qualified Leads in the B2B construction market.
• Sales Support: Prioritise sales support and activation activities, working closely with the commercial director and sales team.
• Content Creation: Develop and coordinate marketing tools and content, including PR, technical articles, case studies, and blogs.
• Digital Marketing: Manage content platforms, create new content items, and enhance online conversions and SEO rankings.
• Event Management: Organise and attend trade shows and events, ensuring effective follow-up on collected leads.

Skills and Competencies:

• Educational Background: Bachelor’s degree in Marketing, Communication, PR, or Business.
• Experience: B2B marketing experience is advantageous.
• Technical Expertise: Proficient in the full marketing mix, including print, online, social, and digital.
• Interpersonal Skills: Strong communication and organisational skills, with the ability to build effective working relationships.
• Creativity and Innovation: Ability to think outside the box and drive revenue growth through innovative marketing strategies.
• Project Management: Demonstrated ability to manage multiple projects and deadlines.

Additional Benefits:

- Annual Leave: 25 days per annum plus bank holidays.
- Pension Scheme: Government scheme NEST.
- Parking: Secure, gated carpark with reverse parking policy.
- Canteen Facilities: Break room with vending machines, fridge, coffee, and tea facilities.
- Retail Discounts: Access to a retail discount platform via Caboodle Technology.

This role is based in the Stoke-on-Trent plant, reporting to the Head of Marketing and the Commercial Director UK & Ireland. If you are a highly motivated individual with a passion for trade marketing, this is your chance to make a significant impact and grow your career. Apply now to join a team that values innovation, collaboration, and professional development.

Meridian Business Support is a recruitment specialist acting on behalf of our client as an Employment Agency for this vacancy.