Do you possess experience in subscriptions marketing within B2B publishing? Are you looking to join a friendly, busy marketing team? We have an exciting Senior Subscriptions Marketing Executive opportunity within an international media organisation where you will be responsible for managing the marketing for subscriptions for a large, revenue generating successful brand.
Responsibilities as a Senior Subscriptions Marketing Executive:
- Develop annual and campaign marketing plans for subscriptions
- Create and execute marketing campaigns to attract and keep paying subscribers
- Manage the magazine circulation audit process
- Develop strategies for data acquisition, performing data analysis and maintaining the central database
- Develop and maintain contra deals with third parties
- Maintain regular and details reported on financials, activity, targets and KPIs
- Conduct qualitative and quantitative research
- Help develop channels including digital marketing and advertising, social media, email, direct mail, SEM and telemarketing
- Carry out competitor analysis
- Update web pages and ecommerce pages with promotional copy and develop strategies
- Attend and provide support at events as needed
Responsibilities as a Senior Subscriptions Marketing Executive:
- Subscriptions marketing experience is essential
- B2B publishing experience desirable
- Excellent copywriting skills
- Understanding of the importance and use of data
- Budget management experience
- Marketing qualification is desirable
Meridian Business Support is acting on behalf of our Client as a Recruitment Agency.
