Do you possess experience in subscriptions marketing within B2B publishing? Are you looking to join a friendly, busy marketing team? We have an exciting Senior Subscriptions Marketing Executive opportunity within an international media organisation where you will be responsible for managing the marketing for subscriptions for a large, revenue generating successful brand.

Responsibilities as a Senior Subscriptions Marketing Executive:

• Develop annual and campaign marketing plans for subscriptions
• Create and execute marketing campaigns to attract and keep paying subscribers
• Manage the magazine circulation audit process
• Develop strategies for data acquisition, performing data analysis and maintaining the central database
• Develop and maintain contra deals with third parties
• Maintain regular and details reported on financials, activity, targets and KPIs
• Conduct qualitative and quantitative research
• Help develop channels including digital marketing and advertising, social media, email, direct mail, SEM and telemarketing
• Carry out competitor analysis
• Update web pages and ecommerce pages with promotional copy and develop strategies
• Attend and provide support at events as needed

Responsibilities as a Senior Subscriptions Marketing Executive:

• Subscriptions marketing experience is essential
• B2B publishing experience desirable
• Excellent copywriting skills
• Understanding of the importance and use of data
• Budget management experience
• Marketing qualification is desirable

Meridian Business Support is acting on behalf of our Client as a Recruitment Agency.