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Senior Subscriptions Marketing Executive

Location: Croydon Industry: Marketing & PR
Salary: £30k - 32k per year + Bonus Contact: Simon Denney
Posted: about 1 year ago Contact Email: sdenney@meridianbs.co.uk

Do you possess experience in subscriptions marketing within B2B publishing?  Are you looking to join a friendly, busy marketing team?  We have an exciting Senior Subscriptions Marketing Executive opportunity within an international media organisation where you will be responsible for managing the marketing for subscriptions for a large, revenue generating successful brand.

Responsibilities as a Senior Subscriptions Marketing Executive:

  • Develop annual and campaign marketing plans for subscriptions
  • Create and execute marketing campaigns to attract and keep paying subscribers
  • Manage the magazine circulation audit process
  • Develop strategies for data acquisition, performing data analysis and maintaining the central database
  • Develop and maintain contra deals with third parties
  • Maintain regular and details reported on financials, activity, targets and KPIs
  • Conduct qualitative and quantitative research
  • Help develop channels including digital marketing and advertising, social media, email, direct mail, SEM and telemarketing
  • Carry out competitor analysis
  • Update web pages and ecommerce pages with promotional copy and develop strategies
  • Attend and provide support at events as needed

Responsibilities as a Senior Subscriptions Marketing Executive:

  • Subscriptions marketing experience is essential
  • B2B publishing experience desirable
  • Excellent copywriting skills
  • Understanding of the importance and use of data
  • Budget management experience
  • Marketing qualification is desirable

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