Audience Development Director

  • Location

    Westerham

  • Sector:

    IT & New Technology, Marketing & PR, Office & Professional

  • Job type:

    Permanent

  • Salary:

    £60000 - £70000 per annum, Benefits: free parking on-site, employee awards and social events, recreational activities on-site, and private healthcare

  • Contact:

    Simon Denney

  • Contact email:

    sdenney@meridianbs.co.uk

  • Contact phone:

    020 8680 5777

  • Job ref:

    SD-1194

  • Published:

    20 days ago

  • Expiry date:

    2021-12-17

  • Startdate:

    2021-11-17

  • Consultant:

    Simon Denney

As a result of growth, a newly created Audience Development Director opportunity has arisen at a forward thinking media business set in beautiful idyllic countryside not far from Westerham and Biggin Hill, where you will be responsible for setting and delivering the audience and data strategy across an extensive media product portfolio for highly successful international B2B brands

As Audience Development Director you will be supported by the audience and data team, who you will manage, develop and mentor to help achieve success, and will collaborate with key internal stakeholders in order to put together a plan for audience growth and acquisition.

Your brand new Audience Development Director role will include:
  • Creating an audience development plan and strategy to achieve market share growth, drive user acquisition and audience retention through utilising data insights
  • Conducting market, competitor and reader research
  • Carrying out marketing sizing and mapping
  • Maintaining existing data-sets and developing new prospects
  • Audience lifecycle management
  • Growing the database 
  • Setting, rolling out and reporting on key metrics to track campaign performance
  • Leading, managing and developing the audience and data team
  • Monitoring acquisition costs 

I am interested in speaking with audience development, performance and data marketing professionals such as an Audience Development Director, Director of Audience Development, or Head of Audience Development with a proven track record of driving growth through multi-channel and audience focused campaigns - and who has previous experience within the B2B media industry.  You'll also have experience in people management, CRM technology, and audience / marketing mapping - as well as knowledge in SEO and GDPR legislation.

Salary £60,000 to £70,000 (depending on level of experience) plus attractive benefits including free parking on-site, employee awards and social events, recreational activities on-site, and private healthcare.

From early 2022, the business will be adopting a flexible working from home policy (part of the week).