Area Sales Manager - West Midlands

  • Location


  • Sector:

    Sales & Business Development

  • Job type:


  • Salary:

    £30000 - £32000 per annum, Benefits: plus benefits

  • Contact:

    Julia Whittle

  • Contact email:

  • Contact phone:

    01392 423 301

  • Job ref:


  • Published:

    18 days ago

  • Expiry date:


  • Startdate:


  • Consultant:

    Julia Whittle

My client, a nationally based Food Service company, with offices in the west midlands, are currently seeking a Business Development Manager due to expansion within the Region.

The successful candidate will ideally have food service background and have worked within the catering and food service industry as a chef or similar and have a real interest in food!! These artisan food products and role would be of interest to anyone with a love of food.

Job Description:
  • Dealing with large deal negotiations and complex contracts, while being able to successfully close new business deals.
  • Maintain accurate and up-to-date records of customer pricing, sales and activity reports.
  • Develop business opportunities with new potential customers, ensuring customers are brought in which are profitable and are in line with our company values and goals.
  • Work closely with all decision makers to increase long term strategical relationships.
  • As and when required, to prepare compelling sales presentations that highlight and demonstrate the value proposition of business operations and products.
  • Develop and constantly appraise a new business pipeline to constantly generate sales and increase turnover and profitability.
  • Ensure that all new business is managed efficiently into the organisation, maintain high account retention.
  • Maintain consistent sales growth by continuously establishing new customers and growing existing business baskets.
  • Develop and execute a strategic business plan that meets or exceeds established sales forecasts.
  • Provide market information feedback to the business senior management team on the companies market position.
  • To support business stakeholders with training and development that focuses on group learning and development. Includingsales funnel, product awareness, customer penetration, call handling, customer service, margin control and improvement.
  • Ensure a self-learning, continuous improvement programme is upheld.
  • Adhere to all company policies, procedures and, business ethics codes.
  • Ensure that all business activity is conducted in line with company values, policies and ethics codes of conduct.
  • Weekly reporting to line manager of the sales turnover and margin.
Skills and Experience:
  • A food service background preferred but not essential
  • 2 years plus of experience in a senior sales position.
  • Proven track record of achieving sales targets.
  • Strong understanding of customer and market dynamics and requirements.
  • Willingness to travel and work anywhere in the Businesses.
Person specification:
  • Respect for others.
  • Driven to achieve goals.
  • Leadership - ability to lead teams.
  • Flexibility – able to lead effectively within an environment of ambiguity.
  • Gently assertive.
  • Team working – able to work effectively as part of a team whilst encouraging and fostering teamwork; open to other ideas and input.
  • Influencing – high level of interpersonal skills, demonstrable ability to present ideas and take people with them.
  • Respect for others.
  • Flexible, adaptable and pragmatic.
If you would like more information on this role please call email me on