Diary of a New Starter: Celene Sanni
Hello, I’m Celene (pronounced like Celine Dion but don’t ask me whether I can sing… unfortunately I wasn’t blessed with the voice of an angel). I’m the Digital & Design Marketing Executive and a part of the lovely Marketing Team here at Meridian!
I’m based at Head Office in Dakota House. My job responsibilities consist of implementing the cross-channel digital marketing strategy in-line with our business objectives and values. That means I find ways to reach and connect with our clients and candidates across multiple channels including email, our website, and web channels via paid Facebook and Google advertisements. In addition, I’m responsible for maintaining the Meridian Website and micro-sites like our internal intranet and managing job boards for our consultants. I also support our consultants with designing recruitment advertising materials such as leaflets, brochures, and branding.
I began my career in customer services which helped me develop my communication skills and that’s where I realised that I love working with fantastic teams. I was aware of my passion to do something creative while working in customer-facing positions, but I had no idea what it may entail professionally. A few years went by, and I wasn’t feeling fulfilled by the work I was doing so I decided to focus on discovering my dream career. I started pursuing digital marketing classes after combining my passion for digital media with my love of art and design as well as my interest in insights and analysis. From there, I enrolled in WYK Digital’s accelerated Digital Marketing Training Programme, which aims to prepare students to launch careers in the performance marketing sector. Following my graduation from the programme, I landed my first ‘big-girl’ role when I was hired by m/SIX, a media agency, where I ran paid advertisements across social media channels for some huge clients. This gave me the knowledge and confidence to develop my career which led me to become a Digital Marketing Exec at Meridian. This truly is my dream job!
Being new to the recruitment industry, it was eye-opening to learn about the different laws and practices that govern recruitment agencies to keep our candidates and businesses safe through Meridian's induction sessions. It was also wonderful to hear about all of Meridian's departments and how they cooperate to maintain Meridian as a top-notch agency. It made me realise how many moving parts are required to keep the business functioning and gave each team a sense of value.
My initial attraction to recruitment is the way it blends my background in customer service with my love for helping people. I enjoy being a part of the system that helps match the appropriate candidates with the right clients, which is the foundation of recruitment. Meridian is a well-known company that has garnered a great deal of recognition and many awards. Even before I started, I could see a strong sense of family in the employee posts on LinkedIn and in several videos where Meridian employees discussed their experiences. I can confirm that the Meridian ‘family’ vibes are genuine after being here for almost three months – it really does feel like a big family!
I am looking forward to getting started on our new website project and honing my talents as a digital and design marketer while tackling projects I’ve never experienced before is exciting for me.
A big shout out to Sarah, my Manager, and Sophie the Content Executive for being the best team – it’s a pleasure to work with you both each day!