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about 1 year ago by

Is This The Most In-Demand Skill Right Now?

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Standing out in a job market is notoriously difficult, particularly in current times as jobseekers are up against redundancies and job losses on a regular basis due to the coronavirus crisis.

However, it seems that one way to stand out it by showcasing one crucial soft skill. According to Fast Company, there is a growing appetite among employers for candidates who demonstrate more advanced soft skills, as these tend to be harder to teach.

And a recent study carried out by LinkedIn has discovered that communication was the most commonly required skill in job opportunities posted to the platform in June and July this year.

It seems this trait is far more important to roles that wouldn’t necessarily deem communication an important skill to have. For example, communication skills would likely be considered more important to industries that were customer facing, such as sales, however there is now a growing emphasis on the importance of these skills in any corporate role.

Dan Brodnitz, the Head of Content Strategy for LinkedIn Learning, said: “Communication is core to how people interact, and therefore it’s core to how people do business effectively. Anything that involves more than one person depends on communications.”

LinkedIn’s Brodnitz also believes that the pandemic has accelerated the appetite for communication, due to the traditional lines now being blurred as a result of increased tech usage. Plus, the number of courses related to communication has also spiked. Over the past six months, the number of hours that users dedicated to communication-related courses on LinkedIn Learning increased. Of the platform’s 16,400 online courses, four of the 20 most popular deal directly with communication skills training.

“In a moment of change that affects how we communicate, you’re going to see a heightened need for training,” Brodnitz continued. “As our interactions become more complex, the need for higher-level communication skills becomes more obvious and essential.

“In our research, we found that 92% of hiring professionals tell us that soft skills are just as important as hard skills. That means how people work is just as important as their technical ability and ability to deliver on the work.”

While the pandemic has exasperated this need for communication skills, Brodnitz believes that this will continue even after the coronavirus crisis eases, as employers identify the importance of this soft skill.