These BIZARRE job titles are taking over
What is the point of a job title? The basic answer is, of course, to let others know what you do; if the office drain is blocked, it makes sense to search for someone who calls themselves a plumber. Or, if you find yourself in need of a salesperson to join your team, it makes sense to advertise for an open sales position, right?
Well, whilst this may be the logic of many companies, a growing trend within the world of work seems to be doing away with the traditional function titles in lieu of far more extravagant and, often mystifying, new terms.
For example, according to Glassdoor research, there has been a significant rise in jobs postings on the site for the role of ‘Paranoid in Chief’. Whilst the title may not relate to any job you’ve ever heard of, in layman’s terms, this role is actually for a security officer.
And it doesn’t end there; research from Resume.io that analysed over 10,000 job ads found that there has been a 155% rise in titles with the word ‘champion’ in them, whilst 74% of all roles with ‘hacker’ in the title actually refer to marketing roles (such as growth hacker).
Whilst instances of jobs with ‘jedi’ in the title are rare, the research still found over 100 roles with the Star Wars reference in the name, whilst the term ‘warrior’ saw 926 inclusions.
So how do candidates feel about this move toward weirder job titles? According to the research, 87% of respondents stated that they wouldn’t apply for a job with hacker in the title, 86% wouldn’t look twice at a role with evangelist in the title and 77% would steer clear of any mention of the word ‘guru’.
There’s also a stark gender divide to the use of masculine words like warrior and champion. Women are 30% less likely to apply for a job with a weird title whilst 38% stated that specific terms such as guru and genius were likely to put them off.