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about 1 month ago by Debbie Lloyd

UK job applications rose by 32% in June

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As the Coronavirus Job Retention Scheme (CJRS) – which was created by the UK Government and announced by Chancellor Rishi Sunak earlier this year to stave off mass redundancies due to the pandemic – shifts and winds down its central operations, many major employers such as Rolls-Royce, British Airways, OVO Energy and Travis Perkins have announced that job cuts have become a necessity.

As a result, the recruitment market, which was until recently heavily candidate-led, has transformed. In fact, the latest data from jobs board CV-Library has revealed that competition for current roles has intensified to the point at which applications are up across the board by an average of 32%.

The spike was most keenly felt in June when roles saw interest jump by over one quarter – there were a reported 106% more applicants battling for jobs than in the same period in 2019. And whilst the rise in applicants was felt across the whole recruitment market, several cities within the UK experienced even higher demand. These were:

  1. Leicester +47.6% 

  2. Nottingham +45.9% 

  3. Brighton +43.6% 

  4. Leeds +43.6% 

  5. Liverpool +42.4% 

  6. Cardiff +41.2% 

  7. Sheffield +39.4% 

  8. Southampton – 38.6% 

  9. Birmingham +35.8% 

  10. Newcastle +34.1% 

The same can be said for the split across industries, with sales seeing the largest hike in prospective candidates of 82.5%, recruitment seeing a spike of 66.2%, design by 60%, marketing by 56.8% and administration by 56.5%.

“The rise in applications will be welcome news to organisations that have struggled to source top talent in recent years. However, the sad reality is that hundreds of thousands of people have been forced to look for a new role because of the pandemic,” said Lee Biggins, Founder and CEO of CV-Library, who conducted the research.

“Competition for these jobs is intensifying and businesses need to be sensitive of the situation and remember that employer branding is still important. Try to give constructive feedback, communicate your hiring timeline and be as honest and open as possible with candidates,” he added. 

When looking at average applications per vacancy in June compared to one year previous, it appears that the most competitive locations to find a job in right now are Bristol at 202.6% more applications per vacancy, Edinburgh at 165.5% more, Brighton at 149.9% more, Southampton at 148.1% more and finally Portsmouth at 122.2% more.

HR Grapevine