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10 months ago


The primary objective of promoting the concept of work-life balance is to achieve a sense of empowerment and control. Nevertheless, work-life balance has a different meaning for different individuals. 

The Concept

The primary objective is to create a sense of empowerment and control. The term has different meanings for different people and is subject to modification over the course of one’s life.

The concept of work life balance revolves around the notion of creating a supportive work environment that not only promotes but also enables employees maintain a balance between their professional and personal life thus strengthening employee productivity and loyalty. 

It is the responsibility of employers to make sure all employees are being treated fairly and are given respect as individuals who have personal commitments. However, the concept is not restricted to being socially responsible. 


With the new generation entering the workforce, employers are expected to offer flexible work arrangements. 

Work life balance is an integral part of an organisational culture and has a direct impact on talent management, recruitment, productivity and development and business performance. Additionally, poor life balance has a negative impact not only on employees but on your organisational productivity as well. 

Dedicating too much time to work can give rise to a number of issues including stress, physical illness, broken relationships, depression and other health issues. Eventually, it lowers the productivity of your employees and impairs their motivation resulting in increased absenteeism, decreased level of engagement at work and increased errors.

Whilst organisations can do a number of things to promote the concept, there are four things that play a major role in successful implementation of the concept. This includes:

  • Leadership - The leadership in your organisation should have a clear idea about the needs of your employees and take measures to integrate work-life balance into your workplace culture. Your policy portrays a clear picture of your commitment as an organisation. 
  • Communicating the importance of ‘Work-life Balance’ to your Workforce – It is critically important for organisations to help their employees understand their interests and assist the in defining clear guidelines. This is a win-win situation for everyone involved in the process. 
  • Measuring Employee Performance and Evaluating Results – Regular monitoring and evaluation of results is important to measure the impact of policies and work-life balance initiatives in order to evaluate programs and determine your future strategy.

One of the biggest misconceptions about the concept is that most people believe it is only meant for big organisations. The concept however has an impact on businesses of all shapes and sizes. When it comes to offering flexible arrangements, small to medium sized organisations can offer greater value to their employees to accommodate their unique needs. 

If you want to achieve long term success as an organisation, you need to focus on the many benefits of such policies instead of viewing it as an expense. This will allow you to retain the best talent, increase the level of employee commitment and provide superior services to your clients.