In today’s recruitment market, the odds are definitely stacked in favour of the employer rather than the candidate. Personal branding (no hot irons required) can be used to help you stand out when competing with other candidates for a position and is valuable both for permanent workers and temporary workers. When buying products there are lots of reasons why you go for one brand over another; maybe it was recommended to you, you tried it once and loved it or perhaps the brand came out with a great ad and you wanted to find out if it’s true. At the end of the day, the brand you went back to is the one that delivered on its promise.
Milk and Eggs
Much like products on shelves, there can be very little difference between candidates, especially those with near identical CVs, experience and training. With personal branding you are projecting a clear message about yourself that would be desirable to employees in your chosen career and you’re conveying your identity to the recruiting manager instead of being a faceless part of the crowd. For permanent workers, this could be the difference that will get you an interview and the opportunity to sell yourself to a company. For a temporary worker, this could be reason that you’re brought back for more temp work.
The great thing is that it’s a fairly easy thing to implement and can cover a variety of platforms. Firstly think about your profession and choose your message. If you’re a temp worker, the message that a recruitment agency wants to hear is “she/he’s reliable and will always be in work and on time”. As a permanent worker you may want to highlight your passion for your chosen industry.
Sell yourself through portfolios, CVs, cover letters, business cards and social media. Obviously some of those options will be more relevant for some than others; to understand if your brand fits in with a company, check out their website or social media pages. Would your branding be consistent with the company’s? Would this be a good partnership? Or do you need to readjust your message to be a better fit?
Quick tips for personal branding:
- Your appearance and clothing is all part of your personal brand
- Recommendations and endorsements
- Your latest work and credentials
- Some people will even use their middle name instead of their first name on CVs; to them make them a more attractive candidate